By Ellen Klawunn
In a cut throat industry, one of the
biggest problems for fashion designers are knock-offs. Retailers like Forever
21 are known for selling copy-cat fashions at affordable prices, but more
designers are beginning to fight back against the many, many counterfeiters.
Not only are designers voicing their opinions about the design copies, some
designers and design firms are going as far as suing the counterfeiters.
Large
companies with considerable resources have won cases and used other means to
try to fight the counterfeiting. In addition to counterfeit bags and clothing
being sold at flea markets and stands on streets in New York City, the web has
made it possible for many more counterfeit items to be sold. Burberry and
Hermés have both won huge trademark lawsuits against websites in China.
Although
she has recently rescinded the fee, Vera Wang had a near $500 “try-on” fee at
her store in Shanghai, to prevent customers from trying gowns on simply to see
the cut and design, and then copy it. Wang originally put the fee in place
because the majority of copied designs come from China. The fee was removed
because it caused a lot of discriminatory outrage, as the fee was only in place
in China.
Etsy,
known for its small online shops that allow designers to sell their handmade
and custom products, has become a home for counterfeiters. Independent
designers have found Etsy shops selling copies of their designs, and some even
going as far as using the designers own images. An independent designer, Elizabeth
Dye, based out of Portland, Oregon, discovered that her wedding gowns were
being copied in China and sold online at a tenth of her price. After
discovering her gowns were being copied, Dye also realized that images from her
blog were also stolen and posted to the Etsy site selling the knock off gowns.
2008
“Project Runway” winner, Leanne Marshall, first noticed that her own designs
were copied and sold on Etsy. Marshall models some of her own designs and noted
that the Etsy page was using images of her. Although Etsy has been made aware,
the pages have remained online and continued selling. Many small and
independent designers simply don’t have the means to pursue lawsuits against
counterfeiters.
While
it is difficult for small designers, legislation has been proposed by Senator
Charles E. Schumer to allow designers register and copyright their designs for
up to three years. Supporters of the legislation argue that “fashion designers
deserve the same protections as songwriters for their creativity.” While those
against the legislation argue that it could hinder creativity and innovation,
lawyers representing companies in lawsuits against counterfeiters overseas have
noted that 600,000 copycat gowns were sold online in the last year alone, which
is “hundreds of millions of dollars in lost revenue,” for all of the designers.
http://www.nytimes.com/2013/03/03/fashion/weddings/wedding-gown-designers-face-copycat-dresses-made-cheaply.html?pagewanted=all&_r=0
http://news.yahoo.com/vera-wang-scraps-500-china-try-fee-knockoffs-072732914--sector.html