A fashion and lifestyle magazine and blog produced by Students in the Design and Merchandising program at Drexel University

Thursday, March 13, 2014

PHOTOSHOP 101 - WHY YOU SHOULD BE CONCERNED ABOUT TARGET

Target recently ran Photoshopped images of overtly skinny models wearing their bathing suits on their website. From a distance, it just looks like your typical size 2, skinny model. If you take a closer look, you can actually see the Photoshop errors of the image. The images received a massive amount of criticism from the media nationwide and the photos went viral on the Internet.






Target was quickly apologetic on the matter “This was an unfortunate error on our part and we apologize” They thus removed the images from their website following their statement. When asked how the mistake occurred, a company spokesman said, “It was the result of a photo editing error on our part.” Well, DUH!

Target went too far when it came to editing the gap that exists between our thighs. The error on the image is so extreme that it looks like part of the model’s pelvis is missing. The error also occurred on the same model in the space between her arm and body, wearing a midkini.

So why is this scandal such a big deal? Doesn’t everyone know that marketing images are edited before being advertised? The only thing worse than photoshopping adult models is photoshopping juniors, who specifically market to young girls and promote a certain body image. This scandal should make consumers more aware that not everything they see is real, and that you are beautiful no matter your size. 
Watch the following video and you can see the power of Photoshop.

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