The past year has seen an extensive expansion of the new trend of fashionable activewear. Victoria's Secret seemed to be the first mass fashion retailer to kick-off the trend in late 2012, with the international chain's introduction of their activewear collection, VSX. Originally only available in select locations, their activewear quickly found popularity and became available in nearly all locations under a new name of Victoria's Secret Sport. Two years in, the brand's success in activewear is stronger than ever and motivating other specialty retailers to follow suit.
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| A look from Topshop's Collaboration with Adidas |
British retailer Topshop released their activewear collaboration with athletic apparel mecca, Adidas, two weeks ago. The 20 piece collection was a very well-rounded one that included both apparel and footwear in the typical silhouettes of Adidas while incorporating the stylish patterns of Topshop's trendy aesthetic. The collection appears to be a commercial success, with only a limited amount of sizes of 11 pieces left on Topshop's website.
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| Forever 21's Latest Activewear Collection |
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| Forever 21's NBA Collection |
Meanwhile, the more affordable fast-fashion store, Forever 21, has recently launched both a trendy summer collection of activewear, as well as a collaboration collection with the NBA consisting of both activewear and loungewear. Teams featured in this collection include popular choices LA Lakers, Miami Heat, and Chicago Bulls along with the Los Angeles Clippers, Boston Celtics, and New York Knicks. Each team featured in the collection has its own style of a bodysuit, crop top, sweatshirt, sportsbra, boyshort, and track short, all available for under $20. Their latest activewear collection boasts a bright and colorful palette of accents to accompany the mostly black and grey leggings and capris. Women who choose to purchase the collection will definitely gain envious looks at the gym while sporting the apparel which includes the current trends of geometric and aztec prints. The activewear tanks also seem to feature these patterns along with stylish design details such as open backs. While fast fashion retailers may have once never been a place you would consider to get your athletic apparel, they are now well on their way to becoming a go to destination for activewear.
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