Technology is a huge part
of our day to day life so it is no surprise that the Apple Watch is becoming a
must have item not just for tech enthusiasts but also for trend setters world
wide. The Apple Watch is no ordinary Apple product typically sold in Apple
stores, Best Buy, or at your cell phone carrier’s store, it is taking retail to
a whole new level.
Wearable
technology is always something that we’ve anticipated would happen but never really
thought about until now. With a 12-page spread in Vogue Magazine it is very
clear that the Apple Watch is a big deal not only in the tech world but also in
the fashion world. Apple plans to sell the watch in their own retail stores as
well as with previews in the world’s most notable stores. Beginning on April 10th,
the Apple Watch will be available to preview at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges
in London. The stores will have shop-in-shops in highly visible locations that
are custom designed to support the high standard of service that is expected to
accompany the Apple Watch experience. In Apple’s own stores it is rumored that
they will have a private room for the watch for customers to have a much more
personable buying experience that usually comes with buying a high end watch.
Along with this separate area within the stores, Apple has been rumored to be
designing it with dark floors and a much more upscale environment because this
watch is comparable to luxury watches and it’s retail environment is expected
reflect that.
There is no predicting how well this watch will sell but
Apple CEO Tim Cook is confident that consumers will react positively to its
upcoming launch considering it is not ordinary watch. The watch promises an
all-day battery life, it tracks fitness, and even works with Apple pay among
many other things. It’s interchangeable bands and displays are sure to
compliment any trendsetter’s look and is sure to be the must-have item of 2015.
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