Fashion has always attracted women across the globe. In a way, their passion for fashion is a commonality that unites this very diverse group. And now these fashionistas have a chance to make a huge impact on the lives of women beyond their reach.
Earlier this month, Jimmy Choo released his Project PEP Collection. This fun, funky, rocker inspired collection includes everything from heels to flats to handbags and bracelets. But what makes this collection worth spending $975 on a pair of spiked heels? Twenty-five percent of net sales from this collection will go to the Elton John AIDS Foundation, which funds the Simelela Rape Centre in Cape Town, South Africa. Simelela Rape Centre's mission is to break the silence about rape. In Khayelitsha, rape is less likely to occur in a dark, deserted area than in someone's own home, often at the hands of a relative or someone they know. Fear for the victim's lives or the lives of their family often keeps them in silence. But thanks to the Simelela Rape Centre, more women are coming forward. Within the four years between August 2005 and May 2009, 6,330 women and children have turned to the centre for support.
If your passion is fashion, what better way to help women halfway across the globe who are faced with unimaginable fear and tragedy?
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