Zac Posen set to be next Go-International designer for Target

Zac Posen’s designs can most often be seen worn on the youngest and hippest starlets on red carpets. But according to Women’s Wear Daily the next place that consumers can see his designs is in a very familiar place, the same store you can buy toothpaste and toilet paper – Target.

Posen is set to be the next designer for Target’s Go-International line, which has become a runaway hit with nearly every designer selling out almost immediately. The international line brings high end designers to a whole new market of customers – women who have dreamed of owning a piece of their runway collections and maybe even some who have never heard of said designer. Some of the past designers were Thakoon, Tracey Feith and most recently, Rodarte.

The Go-International collection will have pieces that run anywhere from $16.99 for a printed tank to $199.99 for a red leather jacket. If you were to shop for Posen's ready-to-wear collection on the other hand, it is available on Net-A-Porter.com. However, the cheapest thing on the menu is a jersey knit dress for $785 and prices climb up to $2,225 for a floor length gown, pictured at left from Net-A-Porter.com

Photo courtesy of Fashionista.com

For the college fashionista, there is no question which of Posen’s two lines fit in with a virtually nonexistent budget. The line for Target is “very Zac” and is full of color and bright prints. It is a great opportunity to stock up on some great summer dresses for an amazing price. And for $69.99 (the price of 2 weeks’ worth of venti lattes at Starbucks) any woman can have their very own floor length Zac Posen summer dress, pictured above.

This collaboration is no doubt going to be one to the top sellers. Merchandise hits stores April 25^th and is scheduled to sell until May 30^th, but don’t be surprised if there isn’t much left on April 30^th!