A fashion and lifestyle magazine and blog produced by Students in the Design and Merchandising program at Drexel University

Monday, November 12, 2012

NINObrand Brings the Genderless to Philly

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By Catherine Drussell

  Draped capes and cocoon silhouettes are two signature styles one might associate with the designs of Bela Shehu of NINObrand, but genderless clothing? The adventurous Philadelphia designer is now branching out into the realm of sexless clothing - cutting and sewing henleys, hoodies, capes and pants. How can this be so, you might ask? The idea is not as outrageous as it sounds, for the enthusiasts that the Albanian-native designs for. Her customer is not afraid to layer piece after piece in luxury fabrications, creating androgynous shapes for the body. In other words, her customer is not concerned with flaunting his/her figure. These American-made garments are neither feminine nor masculine, but wearable because of their functionality.
 NINObrand gear cannot be found just anywhere. There is a level of exclusivity to this line, where one must either schedule a fitting at Bela’s hidden South Philadelphia studio, or make an appearance at one of her monthly trunk shows. Teaming up with Studio Christensen, NINObrand and HYLO boutiques have joined forces to host monthly pop-up shops in Rittenhouse where locals can experience the collection, and meet the designer herself. You can visit her website at http://www.ninobrand.com.

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