Prabal Gurung, the Nepalese fashion designer who has
recently been the center of attention across all major fashion media outlets. I
was watching TV with my roommates when a commercial came on for what appeared
to be a romance movie, complete with a stereotypical playful couple, an
emotional breakup scene, and an unrealistic happy ending. However, I couldn’t
help but notice how much the camera focused on the clothing worn by the star-crossed
lovers, something that is definitely not characteristic of most previews. When
the descriptive text, “chic, stylish, and romantic” flashed across the screen,
I knew I wasn’t watching a movie trailer. Ten seconds later, my suspicions were
confirmed… “Prabal Gurung for Target, LOVE.”
Gurung debuted his first collection during New York Fashion
Week back in February 2009. Since then, he has quickly and quietly risen to
fashion stardom, dressing A-List Ladies including Demi Moore, Zoe Saldana, Oprah Winfrey, and First
Lady Michelle Obama, among others. On
Saturday, the talented young designer wowed the audience at his Fall 2013 show
with a collection dedicated to the leading lady in his life, his mother. “Mom, this one’s for you,” the
show notes read.
“The
whole thing was about empowerment,” said Gurung. “I’m sure every son says that
about their mother, but I don’t think there’s anyone in my life more empowered”
(Elle UK).
The
fall collection reflected this inspiration with militaristic pieces softened by
more feminine details. Cargo pants were styled with peplum tops while fur
collars provided the perfect balance for the structured pieces and leather
accents that ran throughout the line. While the looks primarily featured a dark
color palette, the floral silk and stunning embroidery used in the evening wear
garnered praise from even the toughest of critics. Cathy Horyn, famed fashion
critic for The
New York Times, proclaimed, “Mr. Gurung’s draped pieces were his strong
suit, in part because they were so simply done" (The New York Times).
With
no surprise, Prabal’s capsule collection is almost entirely sold out at Target
locations across the country after less than 48 hours in stores. I guess it’s
safe to say that everyone loves a happy ending, whether it be in film or in
fashion.
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