A fashion and lifestyle magazine and blog produced by Students in the Design and Merchandising program at Drexel University

Monday, February 10, 2014

From New Girl To Tommy’s Girl



California Native, and star of Fox’s hit sitcom New Girl, Zooey Deschanel is dressing her way into the fashion industry.  The actress, musician, and singer/songwriter is partnering with Tommy Hilfiger to create a capsule collection.  Deschanel is infusing her signature style into the collection that consists of 16, 60’s inspired short dresses.  The dresses range in price from $98 to $199 and will be debuted in stores on April 14.    

According to Women’s Wear Daily, Descahnel met Hilfiger at a party where the two bonded over a casual conversation regarding a shared love of vintage style.  That shared love sparked an idea for the capsule collection, “To Tommy, From Zooey” which will be coming to stores this spring. The line of dresses will be sold in 200 Macy’s stores, online at Tommy.com, and in select Tommy Hilfiger stores. 

Although Deschanel is commonly regarded, as a style icon, for her quirky and vintage inspired fashion sense, this is her first time designing for a mass market.   According to Deschanel, “The dresses are not too fussy or frilly, but they do have a feminine, mod-inspired, Americana vibe that's quite appealing.”  The capsule collection maintains a rather patriotic color story, as the dresses are predominantly red, white, and blue.  Some of the looks include a polka a dot shirtdress and a red pleated ensemble with tennis skirt bottom. 

Deschanel herself will be staring in the ad campaigns as well as designing jewelry and accessories that will accompany the line.   She describes her style and her partnership with Hilfiger, “I am a fashion fanatic, and I am always looking for new ways to incorporate vintage, feminine pieces into my own wardrobe,” she said. “Tommy and I share many of the same inspirations - old-school music, classic films and old Hollywood icons.”  Such inspirations were the foundation for the ‘To Tommy, From Zooey’ collection.  





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