A fashion and lifestyle magazine and blog produced by Students in the Design and Merchandising program at Drexel University

Monday, February 10, 2014

Tommy Hilfiger’s Adventurous and Wintery Themed Fashion Show


Tommy Hilfiger is worldly known for being classically chic and beholding impressing style that always makes old style look brand new again.  I always loved how he conveyed the American style as cool, calm, and collected in somewhat simple, yet always new designs.   As true to his ‘classic’ American style and aesthetic as he is, I sometimes wish he pushed the envelope a little bit. 
            When I first saw pictures of his stage design and just a couple of the models, I did not guess it was Tommy Hilfiger.  Not even close.  I was intrigued by how much the stage design played with the audiences perception of what his clothing line represented, this fashion week.  Was it a relaxed winter vacation these models were walking through?  Or was it a much more athletic, competitive, and rigorous attitude?  I let my mind do the judging depending on the particular outfit that reached the end of the stage.  Doing what Hilfiger does best; he took our all American classic fashion culture, put a new and refreshing spin on it, and let our minds dance away with it.  Only this time, to winter wonderland.

            This fashion week Tommy Hilfiger designed an impressive stage that consisted of fake snow, a log cabin, skis, and fir trees.  Giving a rustic, trendy winter vacation vibe, one might think Hilfiger was designing his collection for the winter Olympics.  Just like his cold weather themed stage embodied winter and sport, his clothes did as well.  His collection was mainly dresses, skirts, sweaters, and lots of outerwear.  The fabrics consisted of chunky knits, fringe, wool, mohair, velvet, and faux fur trim details here and there.  The color palette was mainly muted hues of red, blue, cream, teal, brown, and maroon.  His classic plaid pattern was sprinkled throughout the silhouettes; sometimes in a sweater, satchel, or dress.  But besides plaid and one or two other simple patterned sweaters, it was predominantly solid colors.

            This fashion week Tommy Hilfiger replaced the typical city skyline backdrop with a wintery one, and completely embraced it.   The audience walked in from the cold, frigid weather of the park, into his version of what cold, frigid weather should really encompass.

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