Tiffany & Co. shows a new twist on their romantic advertisements. The jewelry giant featured a gay couple as part of their new engagement campaign that launched earlier this year. This is the first for the company to display a gay couple. This is a huge step for both the company and 2015 to mainstream what it means to be another couple in society.
This was a very smart move for the company. Tiffany’s is keeping with the times and showing a modern romance. Making a statement to the public with a nationally wide campaign hybriding both hetrosexual and homosexual couples is being run nationally, promoting this into our country as a whole is showing that Tiffany’s is hopping on the bandwagon for equal rights for same sex marriage.
This beautiful image of the couple featured in the ad was so natural. This is a real couple living and the chemistry shows. The simplicity and classic black and white gives us a bit of nostalgia while showcasing a very modern thing. This is reaching a whole new demographic for the company.
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