Sadly, Gap has decided to shut down Piperlime, one of its online retail lines that was founded in 2006. This formerly popular website was known for carrying brands such as Kate Spade, Tibi, Joe's and many other high end brands. This online shop will be closing before the end of March 2015.
Piperlime started as a trendy online shoe boutique and further expanded into clothing and accessories. This small company is one of Gap's smallest lines. Unfortunately, this past year Piperlime was only accountable for 1% of the yearly sales hence the reasoning for shutting down. Gap wants to continue to focus on their more of the bigger brands such as Banana Republic and Old Navy in hopes to increase their sales.
Unfortunately, Piperlime never really caught on with its consumer. This online line is more upscale than Banana Republic, yet it never reached its potential. If you asked anyone on the streets, most would not know what Piperlime is. Their main struggle was the large difference in price point. I'm sorry but if I'm stocking up on clothing from Old Navy and Banana Republic, Piperlime's $300 rompers and $400 jeans are a little out of my price range.
Piperlime carries so many good items; its really unfortunate to see it go. But its not the only store struggling with it's sales over the past year. Stores such as Wet Seal and Target's Canadian operations have also decided to shut down. So if you're looking for some nice deals on your designer brands, Piperlime is your go to right now.
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